Marketing

Head of Paid Demand Generation Direct Hire MA

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Job ID: 16082 Direct Hire MA

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Our client, located in the Metro Boston area, is an established company with a suite of SaaS-based products that help companies better understand what drives desired behaviors in the workplace.  They have a proven methodology that has been successfully used by top companies throughout the world.  They are hiring a Head of Paid Demand Generation who will report to the Sr. Director of Marketing with dotted lines to the VP.

Role highlights:

  • Responsible for the strategy and execution of multi-channel campaigns across: PPC, Display, social, content, re-targeting, marketing automation, and organic/earned media (SEO, link building, etc.)
  • Partner with internal stakeholders to define strategy around paid traffic, lead gen, and sales that aligns with business performance goals
  • Own testing strategy to improve quality of leads and conversion rates
  • Assist with reporting, using data to measure and strengthen campaign performance and working with Marketing Operations and Sales to establish and track KPI’s
  • Manage agency partners
  • Will manage 1 direct report and play active role in recruiting/on-boarding new team members

Ideal candidate:

  • 7+ years with strong track record in demand gen, lead gen, or customer acquisition for a high-growth B2B SaaS company or agency
  • Previous management experience (direct or dotted line)
  • Skilled with: Google Analytics/AdWords, HubSpot (or other marketing automation platform such as Marketo or Pardot), and Domo
  • Bachelor’s degree required  

Client Success Manager Direct Hire MA

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Job ID: 16079 Direct Hire MA

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Client Success Manager

Our client is a mission driven education company that provides career focused programs for a wide range of learners. As they continue to grow their Boston team, they're looking for a Client Success Manager to join their company.

The Client Success Manager will work with corporate clients on various projects. They will lead projects, helping clients implement education programs for students. The role comes with competitive compensation, a flexible work environment, and a spot on a mission driven team. Apply today!

Essential Job Functions:

  • Lead customer relationships from kickoff through renewal, with a focus on customer experience and expanding relationships

  • Collaborate with Solutions Engineering to ensure smooth technical onboarding

  • Lead quarterly business reviews with internal and external stakeholders, identifying areas of improvement

  • Build relationships within client organizations and seek opportunities for new partnerships

  • Coordinate internal services to provide a holistic offering for clients

  • Develop plans to increase yearly revenue via renewal, expansion and cross-sell activities

  • Serve as the voice of the customer for the product, engineering and content teams

Preferred Qualifications:

  • 3-5 years experience in an account management or customer success role

  • Experience working with Fortune 1000 level companies on large scale projects

  • Strong project management skills, analytical skills and communication skills

  • Experience using SalesForce

  • Ability to travel 30%-40%

Growth Marketing Programs Specialist Direct Hire MA

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Job ID: 16075 Direct Hire MA

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Our client is a mission-driven start-up located in the heart of Cambridge that has revolutionized the way people look for jobs and companies find great talent. They are seeking a Growth Marketing Programs Specialist for their B2B marketing division. Reporting to the Director, this person will be responsible for the execution, measurement, and optimization of account-based marketing strategies to help drive brand awareness, acquisition, and retention. The right candidate is thoughtful, passionate, entrepreneurial, and eager to join a lean team with ample ownership and visibility

Highlights:

  • 2-5 years experience leading ABM initiatives across email and digital  
  • Strong knowledge of Salesforce and Pardot (or similar marketing automation platform) is a must
  • HTML experience is ideal (to ensure proper coding for email design, delivery, etc.) 
  • Help define and execute strategy through list-building, account profiling, and target persona research
  • Collaborate with internal teams spanning sales, operations, product, creative, among others
  • Analytical – will establish, track, and increase response + conversion rates, pipeline and ROI for each campaign
  • Bachelor’s degree required  

Segment Marketing Manager, SMB Direct Hire MA

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Job ID: 16073 Direct Hire MA

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Segment Marketing Manager, SMB

As a Segment Marketing Manager, you’ll be responsible for leading our understanding of and go-to-market approach for small to mid-sized ecommerce brands. This role is equal parts marketing strategist and practitioner -- and 100% customer-centric. The successful candidate will be just as comfortable with win-loss analysis and making recommendations for distribution channels as they are chatting up existing and prospective customers and making copy suggestions for our website.

Core responsibilities include:

Market research. Calculate the total addressable market for SMB ecommerce brands. Use a combination of quantitative and qualitative research to identify market problems and opportunities. Document and distribute competitive momentum. Identify reasons why we are and are not successful with the market segment today.

Strategic messaging development. Translate market research into a compelling narrative for every stage of the buyer journey. Work closely with your marketing team peers to define how best to articulate that narrative across each touchpoint, and monitor the experience we deliver to SMB ecommerce brands to ensure we’re communicating effectively.

Segment-specific marketing planning. Use market research and messaging strategy to develop a go-to-market plan specific to your audience segment. Define key channels, content types, and activities to ensure we’re effective at reaching ecommerce marketers at small businesses, making them aware of us, and motivating them to consider our product.

Persona development & training. Refine and/or develop personas specific to your market segment. Ensure those personas and any supporting materials are kept up-to-date, and work across the organization to help develop and strengthen understanding of and empathy for ecommerce marketers.Your success requires close collaboration with your peers in marketing, as well as those in sales, success, and product management team. Your success will ultimately be measured against
growth in monthly recurring revenue in your customer segment.

Getting Started / Key Outcomes

In the first 30 days , you’ll have:
Gotten up to speed on our product, business, and company
Analyzed historic business performance against your segment
Spoken to at least 10 customers in your segment

Within 90 days, you’ll have:
Conducted market sizing & penetration analysis
Development a segment-specific SWOT analysis
Refined existing customer personas & kicked off cross-company training

Before you hit your first year anniversary, you’ll:
Have measured brand awareness and market opportunity for your segment
Improved business performance tracking against your segment
Contributed to 100% Y-Y growth in your market segment

About You
You’re a strong marketer who defaults to a customer-first perspective. You love learning everything there is to know about your audience, and you’re exceptionally skilled at transforming that understanding into a compelling marketing strategy. You’re a strong verbal and written communicator; you love being deep in the weeds of market research, but can just as easily get into copywriting. You’re a goal oriented natural leader who is comfortable working cross-functionally, and you don’t need to fall back on reporting lines in order to rally others in the organization to your point of view. While it’s not a requirement for the role, you probably have or have at least considered an MBA. You’re motivated by a high growth environment and teamwork. And most importantly, you have a sincere passion helping ecommerce marketers succeed.

About Us
We are a high growth Boston startup that prides itself on building a large, fast-moving, and sustainable business. Our marketing software is helping more than 10,000 innovative ecommerce brands get better at connecting with their customers. We’re deeply passionate about learning, solving tough problems, and helping one another level up in all things. Working with us means you’ll work on things you never imagined you would; you’ll grow in ways you didn’t consider possible; and you’ll do the best work of your career with people who are just as motivated and talented as you are. 

Paid Social Media Director Direct Hire CT

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Job ID: 16072 Direct Hire CT

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Our client is a top Media and Analytics agency located in Fairfield County, CT.  Named to Inc's list of 5000 fastest growing companies, they are a leader in the media space with clients spanning consumer products, healthcare, non-profit and more. They are looking for a Social Media Manager who will play a pivotal role building and implementing social media strategy for their top client base. 

THE ROLE: 

  • Thought-leadership for the agency in the social media space- including strategy, platform evaluation, messaging research, b-unit resourcing and business development
  • Management of internal content teams and external vendors
  • Ownership of social media analytics, working cooperatively with the analytics team

THE PROFILE: 

  • 5+ years experience developing and managing social media campaigns and strategy 
  • Comfortable in a client facing role with exceptional storytelling skills 
  • Thought-leader on industry best-practices and metrics
  • Demonstrated ability to synchronize social media campaigns with paid advertising and CRM systems
  • Deep experience managing paid social campaigns
  • Bachelor's Degree 

Channel Marketing Manager Direct Hire MA

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Job ID: 16071 Direct Hire MA

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Our client is a well-funded startup in Boston that is disrupting how students and families navigate the education process. With an aim to provide equal access to resources, they've created a platform to aggregate all sorts of college data and provide students with personalized, targeted recommendations for their future.

They are looking for a Channel Marketer to join their growing team. In this role you will:

  • Define and set the partner marketing strategy to support demand generation
  • Develop and execute marketing programs across email, content, web, etc.
  • Work directly with the sales and marketing teams to ensure success
  • Track ROI and analyze results of channel programs
  • Be a part of a mission-driven organization with endless growth opportunities

If you have 5-8 years of B2B2C channel marketing experience, apply today!

Segment Marketing Manager, Entrepreneur Direct Hire MA

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Job ID: 16069 Direct Hire MA

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Segment Marketing Manager 

As a Segment Marketing Manager, you’ll be responsible for leading our understanding of and go-to-market approach for entrepreneurial ecommerce brands. This role is equal parts marketing strategist and practitioner -- and 100% customer-centric. The successful candidate will be just as comfortable with win-loss analysis and making recommendations for distribution channels as they are chatting up existing and prospective customers and making copy suggestions for our website.

Core responsibilities include:

Market research. Calculate the total addressable market for entrepreneurial ecommerce brands.Use a combination of quantitative and qualitative research to identify market problems and opportunities. Document and distribute competitive momentum. Identify reasons why we are and are not successful with the market segment today.

Strategic messaging development. Translate market research into a compelling narrative for every stage of the buyer journey. Work closely with your marketing team peers to define how best to articulate that narrative across each touchpoint, and monitor the experience we deliver to entrepreneurial ecommerce brands to ensure we’re communicating effectively.

Segment-specific marketing planning. Use market research and messaging strategy to develop a go-to-market plan specific to your audience segment. Define key channels, content types, and activities to ensure we’re effective at reaching ecommerce entrepreneurs, making them aware of our platform, and motivating them to consider our product.

Persona development & training. Refine and/or develop personas specific to your market segment. Ensure those personas and any supporting materials are kept up-to-date, and work across the organization to help develop and strengthen understanding of and empathy for ecommerce entrepreneurs.

Your success requires close collaboration with your peers in marketing, as well as those in sales, success, and product management team. Your success will ultimately be measured against growth in monthly recurring revenue in your customer segment.

Getting Started / Key Outcomes

In the first 30 days , you’ll have:
? Gotten up to speed on our product, business, and company
? Analyzed historic business performance against your segment
? Spoken to at least 10 customers in your segment

Within 90 days, you’ll have:
? Conducted market sizing & penetration analysis
? Development a segment-specific SWOT analysis
? Refined existing customer personas & kicked off cross-company training

Before you hit your first year anniversary, you’ll:
? Have measured brand awareness and market opportunity for your segment.
? Improved business performance tracking against your segment
? Contributed to 100% Y-Y growth in your market segment

About You
You’re a strong marketer who defaults to a customer-first perspective. You love learning everything there is to know about your audience, and you’re exceptionally skilled at transforming that understanding into a compelling marketing strategy. You’re a strong verbal and written communicator; you love being deep in the weeds of market research, but can just as easily get into copywriting. You’re a goal oriented natural leader who is comfortable working cross-functionally, and you don’t need to fall back on reporting lines in order to rally others in the organization to your point of view. While it’s not a requirement for the role, you probably have or have at least considered an MBA. You’re motivated by a high growth environment and teamwork. And most importantly, you have a sincere passion helping entrepreneurs succeed.

About Us
We are a high growth Boston startup that prides itself on building a large, fast-moving, and sustainable business. Our marketing software is helping more than 10,000 innovative ecommerce brands get better at connecting with their customers. We’re deeply passionate about learning, solving tough problems, and helping one another level up in all things. Working with us means you’ll work on things you never imagined you would; you’ll grow in ways you didn’t consider possible; and you’ll do the best work of your career with people who are just as motivated and talented as you are. 

Manager, Social Media for global biopharma Direct Hire MA

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Job ID: 16068 Direct Hire MA

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Our global biopharma client is looking for a Manager (or Senior Manager), depending on experience, to focus on social media operations.  The position is based in Cambridge, MA.  There is not a telecommuting option.

We’re looking for someone who has pharma/biotech industry experience and expertise in social media (strategy and operations).  This role reports to the head of global social media and will work as part of a team to support corporate and commercial initiatives. 

The ideal candidate will have experience with digital/social media, content production, social media paid promotion, reports/analytics, video, and be eager and interested in taking ownership of projects and supporting a growing function.

Does this describe you?

  • Exemplary client management skills (internal and/or external)
  • Superb project management abilities and able to manage multiple priorities simultaneously
  • Orientation to saying “yes.”  Proactive and finds ways to get things done for clients vs. reasons why not
  • Collaborator
  • Social media fluency

Qualifications

  • 5+ years of communications or marketing experience, ideally working with commercial teams, communications, digital and social media
  • Biotech or pharma industry expertise, preferably from an agency
  • Familiarity with social media platforms; Hootsuite a plus
  • Outstanding writing skills
  • Able to solicit critical information, assess potential opportunities, persuade others and shape outcomes
  • Creative and innovative in designing and implementing pre-launch, launch and post launch campaigns
  • Bachelor’s Degree 

Content Specialist Contract MA

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Job ID: 16049 Contract MA

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Content Specialist/Strategist; long-term, contract opportunity.

Full-time, on-site, great location in the city! 

Start: asap, full time, on-site

We are looking for a talented content strategist to work with a talented team of designers, ux-ers and developers to help bring client goals and vision to life. You'll write, strategize, and collaborate as well as share your knowledge and understanding of how to create impactful content to improve client sites. 

Director of Clinical Marketing Direct Hire MA

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Job ID: 16046 Direct Hire MA

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Director of Clinical Marketing

Our client is a market leader in the medical device space. Remaining nimble in spite of their recent growth, they’re launching a new brand into the North American market. They’re looking for a Director of Clinical Marketing as they continue to scale.

The Clinical Marketing Director will manage a growing team of clinical and education marketers. They will develop strategy and collaborate closely with sales and product teams. The role reports into the VP of Marketing. Travel will be roughly 40% (typically heaviest during Spring and Fall).

This is a fantastic opportunity to join a market leader with a strong team in place. The role comes with salary, competitive bonus and strong benefits. Apply today!

Responsibilities:

  • Develop and execute a marketing plan for the clinical marketing team targeting Key Opinion Leaders

  • Mentor and lead a 6+ employee clinical marketing/education team

  • Develop a pool of Key Opinion Leaders, forging relationships with historical KOLs while engaging with new KOLs

  • Develop onesheeters and battle cards for sales teams

  • Build relationships with important trade organizations, advisory councils and other groups

  • Identify market trends; identify market leaders and propose new opportunities

Preferred Qualifications

  • 8+ years of marketing experience including time leading field, clinical, or education marketing programs

  • 3+ years of team management experience

  • Proven track record developing Key Opinion Leaders and other though leaders

  • Ability to travel internationally

  • Bachelors Degree in Business, Marketing or a related field. Masters degree preferred

Paid Search Strategist Direct Hire MA

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Job ID: 16043 Direct Hire MA

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Our client is a leading travel booking site for students, educators, + youth. With offices throughout the world, they offer exclusive travel packages at a significant discount with a mission to make global experiences accessible to this demographic. They are now seeking a Paid Search (PPC) Strategist to join their growing team.

About the role:

  • Manage, execute, and optimize Paid Search / Pay Per Click (PPC) campaigns.
  • Build out reporting in Excel, Tableau, and/or Data Studio to track account performance.
  • Brainstorm & execute ideas for post-click opportunities and improvements for data tracking/handling to further enable PPC growth.
  • Monitor PPC trends, best practices, and techniques to ensure correct account spend/growth and to identify new opportunities.

About you:

  • 3+ years of PPC experience
  • Advanced Excel skills, proficiency is Google AdWords, Google Analytics. Experience in Tableau, SQL, and HTML experience is a plus
  • Knowledge of PPC best practices with proven history of out-of-the-box PPC problem solving
  • eCommerce experience a must; travel experience is ideal
  • Bachelor's degree or equivalent in marketing, communications or related field

Marketing Automation Specialist Direct Hire MA

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Job ID: 16037 Direct Hire MA

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Technical Marketing Specialist

Our client provides education services and career counseling to tens of thousands of students across the US. As they develop programs to target their audience, they're looking for a Technical Marketing Specialist to join the team.

The right candidate will be at home as a power user of an email service provider. They will be responsible for the technical aspects of developing email and SMS based campaigns. This role comes with competitive salary, and benefits. The position sits in an office in the Seaport District. Apply today!

Responsibilities

• Setup and execute email and cross-channel campaigns within an email service providor

• Work with broader marketing team to segment lists and run a/b testing

• Develop reports on campaign metrics

• Create responsive email templates that stay up to date with brand standards

• Serve as the expert on all ESP related questions and functions

• Advocate for best practices in email and web design

• Translate Photoshop/ Illustrator comps into HTML & CSS

Preferred skills and qualifications:

  • 1+ year experience in a data-driven, email/cross-channel communications role

  • Bachelor’s degree in marketing or technology-related field

  • Experience with enterprise level ESPs (Responsys, Exact Target, Strongivew, etc)

  • Ability to hand code HTML and CSS

  • Able to work independently and rank work in a fast-paced, team-oriented environment

  • Strong project management skills in a cross-functional environment

Digital Marketing Specialist Direct Hire MA

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Job ID: 16033 Direct Hire MA

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Our MetroWest client is seeking a Digital Marketer (social media and email focus) to join their team. The ideal candidate will develop and manage engaging blog content, email campaigns, website content, and ad copy. If this sounds like you, read on... 

In this role, you will:

  • Develop and oversee the corporate blog
  • Write original content to support B2B campaign initiatives
  • Optimize content for search engines and lead generation
  • Contribute the social media strategy, focusing on LinkedIn, Twitter, Facebook, YouTube, SlideShare
  • Execute multiple emails to separate audiences weekly
  • Help create and optimize all paid and organic search engine marketing via Adwords, PPC, and retargeting.
  • Responsible for keyword research, SEO, SEM, and web optimization, working closely with internal and external resources

Here's the requirements:

  • 4+ years professional experience in digital marketing or inbound marketing
  • Experience managing a B2B corporate blog.
  • 2+ years of experience using HubSpot marketing automation.
  • Expertise in SEO, SEM, and web analytics.
  • Knowledge of email marketing and list management.
  • Google Analytics and AdWords certification a definite plus.

Digital Marketing Coordinator Direct Hire MA

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Job ID: 16032 Direct Hire MA

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Our client is a well-funded startup in Boston that is disrupting how students and families search for education opportunities. With an aim to provide equal access to resources, they've created a platform to aggregate all sorts of college data and provide students with personalized, targeted recommendations for their future.

The Digital Marketing Coordinator will:

  • Manage paid and organic social media campaigns across multiple platforms
  • Develop and execute email marketing initiatives through Hubspot
  • Analyze and report on campaign performance
  • Create content across landing pages, ebooks, webinars, sales collateral and more

If you have 2-3 years of B2C marketing experience, we'd love to chat with you!

Associate Director of Patient and HCP Marketing Direct Hire MA

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Job ID: 16029 Direct Hire MA

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Our Cambridge, MA client is developing potentially transformative gene and immunotherapies.  We are looking for an Associate Director of U.S. Marketing who will support the launch and US commercial activities to ensure the product is ready for launch, which includes execution of disease awareness, patient materials and dialogue tools.  The person works closely with the Global & US Commercial teams (Global Marketing, Market Insights, Medical Affairs, Patient Advocacy, Patient Navigation, Digital Marketing, Commercial Operations), the Program Management to develop and execute clear, concise and actionable strategic and tactical plans to optimize the US launch and commercial success.

Highlights

  • Contribute to US strategic and tactical plan in collaboration with a cross-functional commercial team
  • Work with global marketing and market research teams to provide insights into launch efforts
  • Develop and execute HCP and patient marketing programs. In preparation for approval and launch, design, create and execute educational/promotional materials 
  • Collaborate with Digital Marketing to build and execute strategy and content for patient and digital (including e-marketing and social media) channels and manage external agencies
  • Develop strategy and plan for development of patient brand advocates and build relationships with US patient advocacy groups

Profile

  • 7+ years in a pharma product marketing role focused on the U.S. market.  Experience in rare disease preferred
  • Corporate pharma/biotech OR agency experience required
  • Own tactical executional marketing, setting direction for the digital agency
  • Experience moving projects from brief to execution to research and through the medical regulatory review process independently
  • Experience in patient marketing and digital execution
  • Experience in patient activation
  • Able to grasp complex science
  • Bachelor’s degree required; MBA or advanced degree preferred

Local candidates preferred but the client will provide relocation to a star candidate

Web Strategy Director/ Director of Product Direct Hire MA

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Job ID: 16027 Direct Hire MA

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Our client, a Boston-based consumer facing website, is seeking an innovative Director of Web Strategy. You will be responsible for owning the vision and roadmap for a portfolio of digital properties. You will collaborate with internal stakeholders to uncover interesting opportunities to bring unique business problems into elegant web solutions. 

Highlights:

  • Own web strategy
  • Define and articulate the vision for public-facing websites and related digital marketing capabilities
  • Work closely with the development team
  • Work with web analytics to evaluate the effectiveness of new and existing features

Qualifications:

  • 3+ years of product management experience for consumer facing websites or mobile applications
  • Experience working with engineers, marketers, designers and copywriters
  • Experience with web content management systems 
  • Strong working knowledge of online marketing technologies and SEO

Digital Marketing Strategist Direct Hire MA

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Job ID: 16021 Direct Hire MA

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Our client is an online marketplace for consumer products. With a mission to help small businesses succeed, they’ve built a product launch platform to ensure the best ideas win. They’re seeking a Digital Marketing Manager to join their growing team just miles from downtown Boston.

About the role:

  • Develop and implement digital marketing acquisition strategies across social ads, search engine marketing, shopping feeds, display, video, native
  • Continually evaluate, recommend, and test full spectrum of performance media channels, partners, and emerging platforms.

About you:

  • An acquisition marketer with 3+ years in digital performance media
  • Ability to think strategically, while also rolling-up your sleeves to be hands-on in day-to-day tasks.
  • Extensive experience working with web analytics, A/B testing tools, campaign management platforms, 3rd party ad servers, tag management solutions, and DSPs.
  • Expertise in Microsoft Excel and multi-dimensional data set analysis tools. Proficiency in SQL; experience with Python is a plus.
  • Prior ecommerce/retail experience

Associate Director, Digital Strategy and Execution Direct Hire MA

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Job ID: 16013 Direct Hire MA

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Our Cambridge, MA client is developing potentially transformative gene and immunotherapies.  We are looking for an Associate Director, Digital Strategy and Execution as they build a cross-functional digital strategy and innovation center of excellence. 

The AD will collaborate with the brands and key functions to deliver digital strategy and support execution.  This role will enable high-impact corporate, disease, and product communication via digital experiences in partnership with global and regional marketing teams and serve as a bridge between commercialization teams and IT partners.

Highlights

  • Join a newly-formed cross-functional team and help build a true center of digital excellence
  • Play a key role in developing strategies and owning the implementation
  • Manage best-in-class agencies and vendors
  • Collaborate with brand and cross-functional teams to design digital experience programs that drive value for the brand and key stakeholders, including patients, families, and care teams
  • Craft digital measurement plans to analyze program performance, identifying actionable insights that can be used to optimize programs and performance

Profile

  • 7+ years in a digital marketing or multi-channel strategy role
  • Regulated industry experience from pharma, biotech or med device required; agency experience a plus
  • Deep understanding of digital tactics, including websites, SEO/SEM, Display, Email, Social, etc.
  • Data-driven and experience developing and implementing metrics for digital initiatives
  • Problem solver
  • Collaborator.  Listens to others to understand their business goals and objectives and facilitates conversations on how best address to them
  • Global experience a plus
  • Managed agencies and/or vendors
  • Bachelor’s degree required

Local candidates preferred but the client will provide relocation to a star candidate

 

Marketing Director Direct Hire MA

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Job ID: 15982 Direct Hire MA

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Our client is an award-winning healthcare technology company that has gone about redefining a category. Their first-of-its-kind product has been a huge success and on the back of their continued positive press, they’re now seeking an experienced marketing executive to support the company's brand strategy, marketing communications and audience development programs.

Based in downtown Boston, this a fast paced, fast growing company, so they need someone who thrives in a start-up environment, knows how do get things done quickly and effectively and who is ready to join one of the world’s brightest mission-driven start-ups.

About you:

  • 8+ years experience marketing consumer and healthcare technology products – knowledge of mobile/apps is a plus
  • Multi-channel marketing strategy experience
  • Experience working with creative teams and/or agencies
  • Entrepreneurial mindset
  • Highly analytical with a strong understanding of product engagement metrics
  • Experience developing and managing high-performing teams. You set aggressive, achievable goals and inspire team members to deliver against them.
  • Ability to think strategically, while also rolling-up your sleeves to be hands-on in day-to-day tasks
  • Mission driven with a passion for helping people live longer, healthier and happier lives
  • Bachelor's degree in marketing, communications or related field 

Paid Search Media Specialist Direct Hire MA

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Job ID: 15915 Direct Hire MA

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Our client is a full-service advertising agency based in downtown Boston that has just launched a new media department. They work with a roster of global and national clients across hospitality, sports, innovation and real estate and have a true understanding of work/life balance. They’re now in the search for a Paid Media Specialist to help shape their media division. This is a true ground floor opportunity to make big impact, be recognized and be rewarded.

About the role:

  • Create and manage all Paid Search campaigns: Google AdWords, Google Display & Retargeting, Bing Search
  • Devise new strategies and tactics to lower client's cost per conversion/acquisition and/or increase the volume of their conversions
  • Ability to teach, train and counsel clients on best practices or new features and processes

About you:

  • 2+ years’ experience in Paid Media / Paid Search or equivalent field
  • Strong Excel skills, proficiency in Google Analytics, Google AdWords, Google Tag Manager etc.
  • Comprehensive understanding of conversion rates, cost per conversion and ROAS
  • Familiarity with Paid Social is a plus
  • Bachelor's degree or equivalent in marketing, communications or related field

Senior Manager, Email and Brand Marketing Direct Hire MA

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Job ID: 15807 Direct Hire MA

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Our client is a leading travel booking site for students, educators, + youth. With offices throughout the world, they offer exclusive travel packages at a significant discount with a mission to make global experiences accessible to this demographic. They are now seeking a Senior Manager, Email and Brand Marketing to join their growing team.

About the role:

  • Lead all aspects of email marketing, brand messaging, voice and tone, and all loyalty/CRM initiatives
  • Design and develop customer lifecycle communications across relevant touch points, continuously aiming to foster positive sentiment and loyalty
  • Lead complex targeting and personalization strategies, utilizing informed data points to develop advanced segmentation decisions

About you:

  • 5+ years of email marketing experience
  • Knowledge of email best practices including subject lines, messaging, segmentation, list management and deliverability
  • Strong team leader
  • Experience working with HubSpot or similar ESP’s, advanced Excel skills and experience using Google Analytics
  • eCommerce experience a must; travel experience is ideal
  • Bachelor's degree or equivalent in marketing, communications or related field

Senior Search Engine Optimization (SEO) Strategist Direct Hire MA

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Job ID: 15765 Direct Hire MA

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Our client is a global travel company operating across 10+ brands. Based in downtown Boston, they are looking for an SEO expert to join their growing digital team. Well-established yet nimble, this is an excellent opportunity to join a team that believes in employee development and internal mobility. Apply Today!

Responsibilities: 

  • Conduct technical evaluations and create SEO recommendations 
  • Produce weekly reports on SEO action plan execution and status
  • Manage SEO performance tracking and analytics
  • Support UX designers and developers on optimization projects to improve user engagement

Qualifications:

  • 2+ years' SEO experience
  • High-level proficiency in Excel and Google Analytics
  • Familiarity with relevant SEO tools (e.g. Ahrefs, Majestic, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics)
  • Technical web experience, such as knowledge of HTML, JavaScript, and CSS
  • Strong research skills including the ability to run SEO audits and tackle competitor research
  • Understanding of search engine algorithms including indexing, ranking criteria and technical considerations
  • Intellectual curiosity and a passion for improvement
  • BA/BS required

Digital Optimization Specialist, PPC Direct Hire MA

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Job ID: 15700 Direct Hire MA

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Marketing Analyst/Technologist – Education/Technology Company in Downtown Boston

Our client is a technology/education company located right in Downtown Boston. Well-established yet nimble, they’re searching for an Marketing Technologist/Analyst to join their team. This person will use a combination of coding skills and analytics to drive marketing improvements.

This role comes with a competitive salary + benefits and a spot in a mission driven organization. Apply Today!

Responsibilities:

  • Work with the Performance Marketing team to develop and analyze a wide variety of marketing data

  • Conduct multivariate testing to improve web and ad performance

  • Use the AdWords and Bing APIs to optimize conversion rates

  • Disseminate insights and results with the creative, lifecycle, dev, B2B and analytics teams

Qualifications:

  • 2+ years’ experience in a marketing analytics, business/systems analysis or growth marketing role

  • Ability to hand code HTML and CSS

  • Proficiency in at least 1 scripting language, JavaScript preferred

  • Strong analytical and problem solving skills

  • Experience with A/B or multivariate testing

  • Passion about analytics and conversion rate optimization.

  • Familiar with paid search and paid social advertising

  • Knowledge of Google Analytics