Marketing

Director of Consumer Brand Marketing Direct Hire MA

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Job ID: 16394 Direct Hire MA

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Our Boston client is building their marketing team and looking for a Director of Consumer Brand Marketing.  The company was just granted FDA clearance to market a prescription product to aid in weight management.  Six out of 10 people lost an average of 10% of their body weight in clinical trials.  The market is primed for disruption and the Director will play a key role in doing this.

In this new role, you will establish broad awareness of the product and lead all aspects of brand building and broad reach marketing.   We are seeking someone who is skilled in developing the strategy, synthesizing information from multiple sources to create an actionable point of view and direction for a brand – and then leading the implementation.  If you have a track record of growing market share, boosting net sales and increasing profit margin for a new brand in a complex category, read on.

Profile

  • 8+ years of product marketing/brand management experience in either healthcare, OTC or CPG
  • Proven track record of launching new consumer driven brands
  • Led creative and media partners by leveraging expertise in all media channels, especially digital and social
  • Blend of in house combined with agency or consulting experience preferred
  • Experience disrupting the status quo and finding innovative solutions to challenging problems
  • Results oriented
  • Thrives in a start-up where you must be able to influence and lead others while also rolling up your sleeves and get work done
  • Able to travel domestically up to 20%
  • Bachelor’s degree

Director of Consumer Acquisition Direct Hire MA

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Job ID: 16393 Direct Hire MA

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Our Boston client is building their marketing team and looking for a Director of Consumer Acquisition.  The company was just granted FDA clearance to market a prescription product to aid in weight management.  Six out of 10 people lost an average of 10% of their body weight in clinical trials.  The market is primed for disruption and the Director will play a key role in doing this.

In this new role, you will have the chance to establish a lead generation funnel and new customer acquisition machine.  We are looking for someone who has solid strategic and business planning skills and who can lead creative agency partners (in creative campaign development) and media partners (to test and grow channels). 

Profile

  • 8+ years of direct-to-consumer marketing experience in either healthcare, OTC or CPG
  • Blend of in house combined with agency or consulting experience preferred
  • Proven track record of launching new consumer driven brands
  • Led customer acquisition programs in broadcast, digital and print
  • Expertise in all media channels, especially digital and social
  • Experience disrupting the status quo and finding innovative solutions to challenging problems
  • Results oriented
  • Thrives in a start-up where you must be able to influence and lead others while also rolling up your sleeves and get work done
  • Able to travel domestically up to 20%
  • Bachelor’s degree

 

Head of Brand & Communications Direct Hire MA

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Job ID: 16387 Direct Hire MA

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This is your chance to lead the vision and build a content franchise from the ground up!

Our client, an app-building platform, is seeking their next Head of Content and Communications. This is a pivotal role with high visibility within the company, reporting to the CMO. You'll set the identity and voice of the company's brand. You'll drive global content, messaging and communications while inspiring a team. 

Responsibility:

  • Communicate the brand story via all communication vehicles
  • Manage global brand campaigns
  • Manage thought leadership and program-related content
  • Oversee a small team + agencies

Requirements:

  • 10-15 years' experience in marketing; B2B experience preferred
  • Experienced content marketing creator
  • Experience building a content program from the ground up 
  • Passion for communications - content marketing, PR, social 
  • Measurement and reporting experience 
  • College degree required

Director of Consumer Experience Direct Hire MA

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Job ID: 16384 Direct Hire MA

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Our Boston client is building their marketing team and looking for a Director of Consumer Experience.  The company was just granted FDA clearance to market a prescription product to aid in weight management.  Six out of 10 people lost an average of 10% of their body weight in clinical trials.  The market is primed for disruption and the Director will play a key role in doing this.

In this role, the Director of CX will design the omnichannel consumer experience, lead the development of the creative campaign and the digital engagement strategy. As the organization grows, this person will manage a team of direct reports as well as numerous agencies.  You will

  • Play a key role in developing positioning, messaging, identity, etc.
  • Develop new consumer insights related to their journeys and paths to purchase
  • Create the consumer engagement strategy and the digital/social campaigns to support it
  • Lead the execution of all consumer engagement campaigns

Profile

  • 8+ years of Consumer Experience (CX) experience from a CPG, consumer goods or services company; healthcare experience NOT required
  • Blend of in house, agency and/or consulting experience preferred
  • Launched products/services
  • Deep experience in digital engagement and social media
  • Experienced with mapping out the customer journey, identifying emotional experience and pain points, voice of the customer and other related components of the customer experience
  • Experience disrupting the status quo and finding innovative solutions to challenging problems
  • Results oriented
  • Thrives in a start-up where you must be able to influence and lead others while also rolling up your sleeves and get work done
  • Able to travel domestically up to 20%
  • Bachelor’s degree

 

Email Marketing Manager Direct Hire MA

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Job ID: 16381 Direct Hire MA

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Email Marketing Manager

The Email Marketing Manager is responsible for managing the organization’s email marketing campaigns, with a focus on lead generation and lead nurture. The role reports to the Director of Growth Marketing, and is a central support function across all marketing teams.

Duties of an Email marketing manager include:

  • Building email campaigns - we use Marketo but experience in this tool is not required. Experience in Pardot, Eloqua, Hubspot, or others can transfer. 
  • Managing current email programs
  • Tracking, analysis and reporting on email campaigns in order to make recommendations and guide improvement
  • Identify opportunities to use email channel as a way to continue to conversation with prospects, and also push leads down the sales funnel (trigger and drip campaigns) based on prospect activity, or current client activity throughout the customer lifecycle
  • Carrying out segmentation of the database and implementing remarketing strategies
  • Set up A/B Testing framework for various email campaigns to establish the most effective approaches
  • Ensuring all email campaigns comply with current email best practice, as well as regulations e.g. GDRP, in the industry
  • Working closely with the Director of Growth marketing to develop a clear CRM strategy

The ideal background of an Email Marketing Manager:

  • 3-5 years of email marketing experience, with proven success
  • Analytical and able to translate complex data into actionable marketing plans
  • Fluent in Excel
  • Excellent written communication and copywriting skills is a plus
  • Previous experience as an email marketing manager ideally within a similar industry is a plus

SEO Analyst Direct Hire MA

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Job ID: 16378 Direct Hire

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Search Engine Optimization Analyst

Our client leads the world in developing the tech behind the most cutting edge innovations. They have had a 50 year track record of success in aerospace, healthcare, and consumer markets.

With their continued growth they are looking for a Search Experience Analyst to join their digital team. The right candidate will own both search engine optimization initiatives as well as site search projects.

This is a high profile role within a stable, growing Fortune 500 organization. The position comes with a competitive compensation package and sits south of Boston. Apply today!

Responsibilities

  • Drive high quality traffic & engagement through organic search

  • Create reports on web traffic and conversion rates

  • Serve SME for all search related projects across marketing and web development

  • Work with content teams to ensure content strategy enhances search engine presence

  • Optimize existing content, improve site architecture, and perform keyword research

  • Collaborate with content and development to improve global customer engagement

  • Perform ongoing keyword analysis, expansion and optimization

  • Manage global SEO campaigns for a variety of brands

Preferred Qualifications:

  • 5+ years of organic search experience for a major ecommerce company or corporate brand

  • Proficiency with Adobe Analytics or Google Analytics

  • Strong knowledge of how to put in place best SEO practices

  • Understanding of HTML, CSS, and JavaScript and how they impact SEO

  • Experience with SEO tools (DeepCrawl, Google Keyword tool, Google Search Console, etc.)

  • Experience working within an enterprise CMS (Adobe AEM, Sitecore or Drupal preferred)

  • Understanding of website on-site search tools (Elasticsearch, Solr, etc.)

  • Familiarity with industry-standard SEO vendors, tools and industry experts

Copywriter - Creative Contract MA

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Job ID: 16372 Contract MA

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Creative Copywriters! 

We are looking for a long-term, contract, Copywriter with agency experience to join our very fabulous agency client, in Boston. You'll work on a variety of projects and support clients in multiple industries. This agency is looking for a sharp writer who can think creatively and help elevate messaging. 

Let us know if you are interested in learning more about this opportunity! Please send your resume and portfolio over asap. 

Marketo Support Specialist Contract To Hire MA

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Job ID: 16350 Contract To Hire MA

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Marketing Automation Specialist - Marketo

If you speak Marketo this opportunity will be music to your ears! We are looking for a smart, organized, and data oriented, Marketo Specialist to join one of the most respected colleges in Boston. 

In this role you'll be supporting marketing automation efforts by keeping data clean, tagged, and organized. You'll work on landing pages, emails, and other inbound marketing efforts. In order to be successful you should understand the "guts" of Marketo, be organized, insightful, and have a strong love for the power of data. 

You'll work with a passionate and collaborative team and coordinate with related departments, giving you insight into other areas of the digital marketing function.This is an amazing opportunity, don't let it pass you by! Send your resume and salary requirements over for review - asap!

Web Marketing Manager Direct Hire ON

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Job ID: 16343 Direct Hire ON

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Our client is a global software company who has developed the fastest growing and most innovative supply chain planning system in the market. They’re looking for a Web Marketing Manager to own the strategy and management of the website. 

***This is a remote opportunity with some travel to Canada.*** 

The Role:

- Maintain the website in order to engage and educate visitors, improve the user experience, and increase conversions

- Establish an ongoing digital roadmap and set quarterly milestones for continuous improvement.

- Measure, evaluate and report on all aspects of web and program performance

- Work cross-functionally with internal teams and outside agency partners to ensure the site is high performing, fresh and current

About You:

- 5+ years of website management experience

- Proven success in utilizing analytics to measure performance & provide strategic optimization recommendations

- Technical knowledge to understand and diagnosis web issues

- Strong understanding of information architecture, user testing, interaction and visual design

- Experience with content management systems (CMS), ideally Drupal

- Bachelors degree

Web Content Specialist Direct Hire MA

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Job ID: 16340 Direct Hire MA

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Our Boston client is a top global law firm with multiple practice areas.  They are hiring a Web Content Specialist to bolster the firm’s web presence through developing, supporting and maintaining their website. As part of the mar-tech team; the specialist will work in close partnership with other marketers and colleagues in biz dev, at various levels.  The specialist will work with internal and external stakeholders, including attorneys, practice leaders, consultants and agencies.

Highlights of the role include

  • Serve as the go-to for supporting, maintaining and driving feature enhancements and key initiatives for the front-end of external facing websites
  • Collaborate across the organization to manage website content, practice area, industry pages, attorney bios, case studies and events
  • Drive content creation by leveraging the firm’s content strategy and knowledge of industry trends
  • Build and foster relationships with vendors to coordinate website projects, including defining scope, reviewing budget and timelines and overseeing platform improvements
  • Analyze and report on site usage and trends using Google Analytics

Profile

  • 3+ years of experience maintaining an organization’s website and a high level of proficiency working with CMS’s
  • Strong understanding of digital design and user experience best practices, including creative design solutions working within the constraints of the current platform and knowledge of marketing, communications, and advertising-oriented production processes, and project management
  • Solid understanding of (SEO) to support site performance 
  • Experience working in a legal environment or professional services a bonus
  • Stellar organizational, written and verbal communication skills
  • Creative problem solver
  • Ability to work under pressure with excellent attention to detail
  • Bachelor’s degree

Preferred technical experience includes:

  • MS Office Suite (Word, Excel, and PowerPoint)
  • Drupal and Acquia Cloud
  • PHP, Twig or custom theme development
  • Proficiency in coding languages such as HTML, XHTML, CSS, .Net, JavaScript, jQuery

 

Content Strategist Lead Contract To Hire MA

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Job ID: 16334 Contract To Hire MA

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Content Strategist Lead opportunity! Our Agency client in Boston, is looking for an experienced and strategic, content expert to help organize and create, thoughtful and impactful content for their fantastic clients.

This is a full-time, contract to hire, opportunity. We are looking for someone who is conceptual and creative but also has a love and respect for data. You'll collaborate with internal teams, work with clients to help understand their goals, and  lead your team to a glorius finish.

When we say metadata, taxonomy, and style guides ...do you start to feel your pulse quicken with excitement?  If so, this could be your dream job and you could be our dream candidate! Here's what else makes you a top candidate:

  • Digital commerce and content strategy knowledge 
  • an understanding of how content strategy fits in and elevates work 
  • Demonstrated ability to lead content strategy across the entire web development process 
  • Thorough understanding of how to communicate effectively in a digital environment 
  • Experience with content management systems, digital asset management, databases and SEO best practices 
  • Experience using data and analytics to support strategy 
  • Detail-oriented; productive without compromising quality 
  • Must be able to multi-task and prioritize to meet daily deadlines and capable of operating in a fast-paced, dynamic environment 
  • Must enjoy working with multidisciplinary digital teams on a variety of projects and with clients across industries • Excellent oral and written communication and presentation skills 
  • Excellent time management, problem-solving and organizational skills  
  • 4+ years of experience in a content strategy or content management field

Apply now and please be sure to include your resume and portfolio! 

Senior Manager, Digital Strategy and Execution Direct Hire MA

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Job ID: 16327 Direct Hire MA

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Our Cambridge, MA client is developing potentially transformative gene and immunotherapies.  We are looking for a Senior Manager of Digital Strategy and Execution as they build a cross-functional digital strategy and innovation center of excellence. 

The Senior Manager will collaborate with the brands and key functions to deliver digital strategy and support execution.  This role will enable high-impact corporate, disease, and product communication via digital experiences in partnership with global and regional marketing teams and serve as a bridge between commercialization teams and IT partners.

In this newly-created position, you will join a small team whose focus is collaborating with brands and key functions to design and deliver digital experiences, digital media, and digital analytics. You will partner with various marketing teams and work with commercialization teams, agencies and IT. 

Highlights

  • Serve as the digital subject matter expert to drive digital experience programs that generate value for patients, families, and caregivers
  • Collaborate with medical, legal, and regulatory stakeholders to ensure compliance
  • Provide strategic and executional support across digital initiatives including SEO/SEM, Social, Websites, Email, Display, etc.
  • Manage digital/media agencies relationships
  • Execute digital reporting for brands and identify actionable insights
  • Manage budgets for digital initiatives 

Profile

  • 5+ years of experience in a digital marketing, multi-channel strategy role at either a pharma, biotech or medical device company or at an agency whose clients are in the industry
  • Deep knowledge of digital tactics, including websites, SEO/SEM, Display, Email, Social, etc.
  • Skilled in using data to measure the impact of digital programs
  • Proven track record of autonomously driving projects to completion
  • Able to build and foster relationships with colleagues across functions, geographies and levels
  • Bachelor’s degree

Local candidates preferred but the client will provide relocation to a star candidate

Strategic Partner Marketing Manager Direct Hire MA

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Job ID: 16323 Direct Hire MA

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Our client is an open source security platform dedicated to helping developers. After tripling in growth within the last year, their Boston team is looking to add a Strategic Partner Marketing Manager to lead channel relationships and develop co-marketing programs.

In a nutshell

  • Relationship and program manager for strategic business, technology and channel partnerships
  • Develop marketing and sales enablement content and collateral
  • Manage co-marketing programs – webinars, events, blogs, etc.
  • B2B software background – security a plus

If you’re excited to work with a global team on a top-notch enterprise product that is disrupting the marketplace, this is the place for you!

Product Marketing Manager Direct Hire MA

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Job ID: 16319 Direct Hire MA

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Our client is an open source security platform dedicated to helping developers. After tripling in growth within the last year, their Boston team is looking to add a Product Marketing Manager to lead go-to-market strategy for their core product.

In a nutshell

  • Develop compelling messaging, competitive insights and market research
  • Work cross-functionally across marketing, product and sales teams
  • Manage go-to-market process for new features and product releases
  • B2B security software background a must

If you’re excited to work with a global team on a top-notch enterprise product that is disrupting the marketplace, this is the place for you.

Demand Gen Marketing Manager Direct Hire MA

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Job ID: 16317 Direct Hire MA

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Our client is an open source security platform dedicated to helping developers. After tripling in growth within the last year, their Boston team is looking to add a Demand Gen Manager to lead top of the funnel growth. If you’re excited to work with a global team on a top-notch enterprise product that is disrupting the marketplace, this is the place for you.

In a nutshell

  • 2-4+ years of deep B2B software experience, preferably in security or another technical product solution
  • Own the lead funnel from lead nurturing, lead scoring and automation
  • Develop and execute email marketing strategy & implementation
  • Work closely with the sales team to ensure campaigns are successful
  • Strong focus on metrics and campaign analytics

Email Marketing Manager Direct Hire MA

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Job ID: 16264 Direct Hire MA

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Our client helps small businesses better market themselves and compete with other companies in their space. They are looking for a strategic marketing lead for their email channel. This role is ideal for a metrics-driven marketer who has experience managing a team and is comfortable taking a leadership role with internal stakeholders. This is a high-visibility, high impact opportunity to help the company continue their consistent and impressive YOY growth.

ABOUT YOU:

  • Strategic marketer experience at creating full-lifecycle customer and campaign strategies
  • Analytically minded and comfortable using data to derive insights focused on marketing ROI
  • Experience managing P&L
  • Aptitude in setting and meeting KPIs
  • Ability to manage and mentor high-performing team members
  • Passionate, driven, comfortable in front of senior management

THE ROLE:

  • Manage global channel marketing initiative and strategic customer lifecycle initiatives
  • Experience with email and customer engagement strategy
  • Design and run A/B and multivariate testing- segmentation, offers, creative/copy
  • Lead a team of high-performing email marketers and strategists, mentoring and helping develop their careers
  • Internal thought-leader on customer engagement strategy, with deep understanding of email

Marketing Operations Specialist Direct Hire MA

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Job ID: 16251 Direct Hire MA

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Lifecycle Marketing Specialist

Our client provides education services and career counseling to tens of thousands of students across the US. As they build quality educational experiences, they're looking for a Lifecycle Marketing Specialist to join the team.

The Lifecycle Marketing Specialist will manage a team of 3+ email marketers and develop email/SMS strategy. This role covers email and SMS, covering marketing, surveys and student engagement. This is a high visibility role and excellent communication skills are a must.

In return, our client offers a spot on a talented and growing team. This role comes with commensurate salary+benefits and sits in Boston, MA. Apply today!

Responsibilities:

  • Plan and execute lifecycle marketing campaigns designed for student conversion, retention, and engagement

  • Develop and maintain a system for lifecycle marketing and communications requests

  • Develop testing strategies, analyze results, and recommend campaign optimization techniques to drive results

  • Ensure brand consistency and messaging compliance for campaigns

  • Integrate email and SMS campaigns into lead gen strategy

  • Collaborate with strategy team to develop metrics for lifecycle programs

Preferred Qualifications:

  • 3+ years’ experience in an email/SMS focused communications role

  • Ability to guide and communicate priorities on marketing projects

  • Strong project management skills in a cross-functional environment; agile certification a plus

  • Ability to stay current with marketing technology trends

  • Strong organizational and communication skills

  • Bachelor’s degree in marketing or related field

Product Marketing Manager Direct Hire MA

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Job ID: 16229 Direct Hire MA

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Our client, a high-growth tech start-up just west of the city, created a platform that has revolutionized how companies streamline and personalize their sales on-boarding and training processes. They are led by a top-notch executive team with a strong history of successfully building companies from the ground up (with exciting exits!), and they are growing fast.  

They are seeking a Product Marketing Manager to join them. Reporting to the Director, this is a high-profile position sitting on a lean team. We are seeking a strong writer who can help bring their story to market.

The ideal candidate:

  • 2+ years experience in product marketing or content marketing in the B2B space (previous sales experience a plus!)
  • Experience developing content across eBooks, white papers, case studies, videos, site, blog, sales materials, info-graphics, among others
  • Experience with market research and persona development
  • Ability to work cross-functionally with sales, marketing, customer engineering, and customer success
  • Analytical (i.e. customer ROI, win-loss, etc.)
  • Strong communicator with ability to translate technical info into digestible material
  • Bachelor’s degree required

SEO Coordinator Direct Hire MA

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Job ID: 16136 Direct Hire MA

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Our client is a software, marketing, and design firm that is bringing cutting-edge resources to the real estate industry. Headquartered in Boston with offices globally, this is a lean, innovative and entrepreneurial group. They are seeking an SEO professional to join their marketing team and help drive SEO efforts across 20+ client accounts. The ideal candidate is a motivated, entrepreneurial individual with 1-2 years of SEO experience looking to advance his/her skills in the space. Will consider folks with some exposure to SEO (internships or 1 year or less).

Highlights:

  • Conduct keyword research to drive traffic
  • Perform ongoing reviews and analyses of websites to make improvements and increase optimization
  • Develop/execute link building strategies
  • Comfort working with clients with ability to develop reports and presentations
  • Experience with Google Analytics + Tag Manager; knowledge of Screaming Frog, Moz and/or Ahrefs is ideal
  • Analytically minded with ability to drive insights and make recommendations
  • Bachelor’s degree is required

Senior Director, Marketing Digital Experience & Design Direct Hire MA

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Job ID: 16120 Direct Hire MA

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Our client is a market leader in their field and have gone about redefining a category. They’re now seeking an experienced marketing and design executive to oversee global marketing website development, related user experience strategy, design operations, marketing technologies, and various multimedia/digital marketing activities across a suite of market segments and product lines.

Based on the North Shore and reporting to the SVP or Marketing, you will grow their presence together with cross-departmental stakeholders and act as a critical entry point to all aspects of online resources.

About you:

  • 8+ years of digital marketing, design and UX/ customer experience roles
  • Multi-channel marketing experience across marketing design operations, analytics, SEO, web development, technology stack, UX and multi-media design/creation
  • Experience developing and managing high-performing teams. You set aggressive, achievable goals and inspire team members to deliver against them.
  • Knowledge/Experience in B2C digital marketing/web development
  • Ability to think strategically, while also rolling-up your sleeves to be hands-on in day-to-day tasks
  • Experience working with Drupal, Marketo, Web personalization and chatbots
  • Bachelor's degree in marketing, or related field – Advanced degrees in UX, design, etc. nice to have

Performance Media Analyst – Paid Search Direct Hire ME

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Job ID: 16093 Direct Hire ME

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HireMinds has been engaged by L.L.Bean, based in Freeport, ME, on a search for a Performance Media Analyst. They’ve established themselves as one of the leading retail brands in the country and are actively hiring across marketing and customer insight divisions. If you’re seeking a highly visible role, the opportunity to work with some of the largest budgets on the East Coast, and a company that invests heavily in their search programs, we’d love to hear from you.

Please note: The role is based in Maine and you must be located in/able to relocate to work out of their HQ in Freeport, ME. The search is national with a relocation benefits offered.

Responsibilities:

  • Ensure efficient day-to-day management of Paid Search and Shopping campaigns with the ability to plan, implement, analyze, and optimize
  • Conduct keyword research and make recommendations on appropriate keyword/product group builds to support campaign strategy
  • Analyze campaign performance to ensure sales goals and spend budgets are met
  • Execute appropriate bid modifications in support of campaign objectives
  • Work with Feed Vendor and internal stakeholders to maintain product data feed quality and implement content rules
  • Inform and educate broader L.L.Bean marketing organization through regular reporting and analytics
  • Collaborate with merchandising and product teams to inform campaign development
  • Develop, execute, and analyze ad copy and landing page testing across campaigns

Qualifications:

  • 2-4 years’ work experience in a professional environment with a strong preference for 2 years of direct to consumer paid search experience
  • Proficiency in Excel, Google AdWords, bid management tools such as Doubleclick, and site analytics tools such as Omniture or Google Analytics
  • Strong analytical skills with the ability to interpret data and develop action plans
  • Resourceful and self-motivated approach to work, with an interest in learning and growing professionally at L.L.Bean
  • Excellent communications skills, both oral and written
  • Keen attention to detail and highly organized
  • Bachelor’s degree, preferably in a marketing-related field.