Marketing

AD, Project Mgmt., Digital Strategy and Ops Direct Hire MA

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Job ID: 16140 Direct Hire MA

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Our Waltham, MA biopharma client is looking for someone who has a blend of experience in project management, digital strategy and operations.  The role is scoped at an Associate Director level and reports to the Director of Marketing Operations.

Highlights  

  • Lead an existing team (2) and grow the group
  • Drive the design and execution of key promotional support activities
  • Take the lead on all digital experience and manage digital, production and fulfillment operations
  • Own current marketing technology (Marketo) and implement new tools
  • Manage process excellence, project management, automation, workflow, agency relations, risk management, platform management, performance measuring and program metrics, production both digital and print as well as fulfillment.

Profile

  • 10+ years relevant experience
  • Solid grasp of digital experiences
  • Stellar project management skills
  • Experienced manager of direct reports
  • Expert in marketing automation technology (Marketo a plus); experience implementing new technology systems
  • Accountability for campaign execution with excellence and metrics
  • Able to work well in a cross-functional setting
  • Knowledge of pharma industry best practices a plus
  • Bachelor’s degree

Sales Enablement Specialist Direct Hire MA

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Job ID: 16137 Direct Hire MA

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Our client is a well-funded startup in Boston that is disrupting how students and families navigate the education process. With an aim to provide equal access to resources, they've created a platform to aggregate all sorts of college data and provide students with personalized, targeted recommendations for their future.

They are looking for a Sales Enablement Specialist to join their growing team. In this role you will:

  • Develop sales enablement materials including print collateral, videos, digital marketing assets, etc.
  • Manage content assets and market research materials  
  • Work directly with the sales and marketing teams to ensure success
  • Track ROI and analyze results of programs
  • Be a part of a mission-driven organization with endless growth opportunities

3+ years of sales enablement or product marketing experience

SEO Coordinator Direct Hire MA

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Job ID: 16136 Direct Hire MA

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Our client is a software, marketing, and design firm that is bringing cutting-edge resources to the real estate industry. Headquartered in Boston with offices globally, this is a lean, innovative and entrepreneurial group. They are seeking an SEO professional to join their marketing team and help drive SEO efforts across 20+ client accounts. The ideal candidate is a motivated, entrepreneurial individual with 1-2 years of SEO experience looking to advance his/her skills in the space. Will consider folks with some exposure to SEO (internships or 1 year or less).

Highlights:

  • Conduct keyword research to drive traffic
  • Perform ongoing reviews and analyses of websites to make improvements and increase optimization
  • Develop/execute link building strategies
  • Comfort working with clients with ability to develop reports and presentations
  • Experience with Google Analytics + Tag Manager; knowledge of Screaming Frog, Moz and/or Ahrefs is ideal
  • Analytically minded with ability to drive insights and make recommendations
  • Bachelor’s degree is required

Marketing Automation Specialist - 2 Openings Contract To Hire MA

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Job ID: 16135 Contract To Hire MA

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Marketing Automation Specialist

Our super smart and musically inclined client is looking for a Marketo pro to join their marketing automation team. This is a full-time opportunity with a bit of flexibility in hours. You'll be working with a knowledgeable team and you'll support various email marketing initiatives. You'll be creating, building, testing and analyzing email marketing campaigns that make a difference. If you have the below, let's talk!

* Responsible for execution of email campaigns including checking, managing, and making changes when needed

* Checking content and putting them into HTML format

* Ensuring campaigns are running smoothly and on schedule

* Understanding of Marketo, Salesforce, or comparable tools

* 1-3 experience related experience

Marketing Operations Specialist Direct Hire MA

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Job ID: 16132 Direct Hire MA

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Our client is a well-funded startup in Boston that is disrupting how students and families navigate the education process. With an aim to provide equal access to resources, they've created a platform to aggregate all sorts of college data and provide students with personalized, targeted recommendations for their future.

They are looking for a Marketing Operations Specialist to join their growing team. In this role you will:

  • Manage Hubspot marketing campaigns to support lead generation
  • Help manage the migration from ZenDesk to Salesforce
  • Analyze ROI and track performance of campaigns and new initiatives
  • Work directly with the sales, product and marketing teams to ensure success
  • Be a part of a mission-driven organization with endless growth opportunities

If you have 3+ years of SaaS or B2C marketing automation experience, apply today! (*Must have Hubspot or ZenDesk experience*)

Sr Field Marketing Manager Direct Hire MA

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Job ID: 16123 Direct Hire MA

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Sr. Field Marketing Manager

Overview:

Our client, a growing software company located in Boston, is seeking a Senior Field Marketing Manager to join their team. In this role you will partner with sales and marketing to develop and manage the Americas field marketing strategy including account-based marketing programs to help generate and accelerate pipeline. Reporting in the head of field marketing, you will manage a small team of field marketing and event managers to drive and expand new business.

Responsibilities: 

  • Develop and oversee Americas field marketing strategy
  • Lead a team of Americas field marketing and event managers on program strategy and execution including - events, webinars, email campaigns
  • Plan, execute and manage account-based marketing (ABM) campaigns
  • Track and analyze the effectiveness of marketing programs
  • Manage a quarterly territory budget

Requirements:

  • Bachelor's degree required
  • 5+ years of professional B2B marketing experience 
  • Experience with the development and management of account-based marketing plans
  • Experience as a player/coach manager
  • Proficiency in SFDC
  • Working knowledge of Hubspot and Marketo preferred
  • Travel 25% within Americas territory

Associate Director, Patient Marketing Direct Hire MA

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Job ID: 16121 Direct Hire MA

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Our Cambridge, MA client is developing potentially transformative gene and immunotherapies.  We are looking for an Associate Director, Patient Marketing to focus on a transformative treatment for a rare disease.  There are commercialization challenges to overcome - one of the most critical will be to educate people who have the disease and their caregivers on a potentially transformative treatment.  This role will help shape the way the company introduces this innovation to patients and caregivers.

In this role, examples of what you will need to deliver:

  • Deep insights.  Understand key drivers and barriers of patient and caregiver behavior and how healthcare or other key stakeholders influence decision making.  Assess how the competitive and treatment landscape will change the perceived need for a gene therapy product and identify key strategic implications
  • Strategy.  Identify and build strategic options and imperatives for launch
  • Execution.  Prioritize tactics to achieve strategic imperatives.  Establish and track key metrics of progress.  Define, gain alignment on, and manage budget required to support execution.
  • Leadership.   Earn trust and respect of other subject matter experts.  Ensure compliance of all activity and deliverables.  Communicate effectively and clearly.  Collaborate with other subject matter experts to execute multi-dimensional deliverables.  Deliver on-time and within budget.

Is this you?

  • Committed to commercializing innovative treatments to help patients
  • Comfortable not knowing the answer and relentlessly working to figure it out
  • Passionate about figuring out what needs to get done and getting it done
  • Courageous in taking risks and build contingency plans to mitigate those risks
  • Humble enough to recognize the value of others expertise and actively seek to partner with other subject matter experts to solve complex problems
  • Naturally curious and enjoy synthesizing diverse sets of data to form insights
  • Not afraid of adapting the plan as meaningful insights emerge
  • A believer that cell and gene therapies have the potential to transform the lives of people who live with seriously debilitating diseases
  • Committed to finding a way for new, disruptive therapies to reach the people who they were designed to help
  • Excited to be a part of scaling and building the infrastructure, systems and people power to ensure we can make hope a reality for many patients in the years to come

Experience

  • 5+ years of direct to customer/patient marketing experience
    • 1+ years of global marketing experience
    • 2+ years of work experience in an early stage company environment
    • 4+ years of commercialization experience in the life sciences field (can include marketing, medical affairs, market research, market access, sales, etc.)
  • Bachelor’s degree required, advanced degree preferred

Senior Director, Marketing Digital Experience & Design Direct Hire MA

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Job ID: 16120 Direct Hire MA

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Our client is a market leader in their field and have gone about redefining a category. They’re now seeking an experienced marketing and design executive to oversee global marketing website development, related user experience strategy, design operations, marketing technologies, and various multimedia/digital marketing activities across a suite of market segments and product lines.

Based on the North Shore and reporting to the SVP or Marketing, you will grow their presence together with cross-departmental stakeholders and act as a critical entry point to all aspects of online resources.

About you:

  • 8+ years of digital marketing, design and UX/ customer experience roles
  • Multi-channel marketing experience across marketing design operations, analytics, SEO, web development, technology stack, UX and multi-media design/creation
  • Experience developing and managing high-performing teams. You set aggressive, achievable goals and inspire team members to deliver against them.
  • Knowledge/Experience in B2C digital marketing/web development
  • Ability to think strategically, while also rolling-up your sleeves to be hands-on in day-to-day tasks
  • Experience working with Drupal, Marketo, Web personalization and chatbots
  • Bachelor's degree in marketing, or related field – Advanced degrees in UX, design, etc. nice to have

Associate Director, HCP Marketing Direct Hire MA

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Job ID: 16118 Direct Hire MA

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Our Cambridge, MA client is developing potentially transformative gene and immunotherapies.  We are looking for an Associate Director, HCP Marketing to focus on a transformative treatment for a rare disease.  There are commercialization challenges to overcome - one of the most critical will be to educate health care professionals on the company’s proposed treatment.  This role will help shape the way the company introduces this innovation to the US Healthcare professional.

In this role, examples of what you will need to deliver:

  • Deep insights. Understand key drivers and barriers of key health care professional stakeholders behavior and how those stakeholders influence each other
  • Identify and build strategic options and imperatives for launch
  • Prioritize tactics to achieve strategic imperatives.  Establish and track key metrics of progress.  Define, gain alignment on, and manage budget required to support execution.
  • Earn trust and respect of other subject matter experts.  Ensure compliance of all activity and deliverables.  Communicate effectively and clearly.  Collaborate with other subject matter experts to execute multi-dimensional deliverables.

Is this you?

  • Committed to commercializing innovative treatments to help patients
  • Comfortable not knowing the answer and relentlessly working to figure it out
  • Passionate about figuring out what needs to get done and getting it done
  • Courageous in taking risks and build contingency plans to mitigate those risks
  • Humble enough to recognize the value of others expertise and actively seek to partner with other subject matter experts to solve complex problems
  • Naturally curious and enjoy synthesizing diverse sets of data to form insights
  • Not afraid of adapting the plan as meaningful insights emerge
  • A believer that cell and gene therapies have the potential to transform the lives of people who live with seriously debilitating diseases
  • Committed to finding a way for new, disruptive therapies to reach the people who they were designed to help
  • Excited to be a part of scaling and building the infrastructure, systems and people power to ensure we can make hope a reality for many patients in the years to come

Experience

  • 5+ years of marketing experience, some of which to HCPs
    • 1+ years of global marketing experience
    • 2+ years of work experience in an early stage company environment
    • 4+ years of commercialization experience in the life sciences field (can include marketing, medical affairs, market research, market access, sales, etc.)
  • Bachelor’s degree required, advanced degree preferred

Marketing Director - B2B Direct Hire MA

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Job ID: 16117 Direct Hire MA

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Our client is a technology/education company located right in Downtown Boston. Well-established yet nimble, they’re searching for a Director of Product and Partner Marketing to join their team.

The Director will manage a team of five, developing go to market strategies for a wide range of educational products. The right candidate will have a deep product or demand gen background, ideally with a mix of business and consumer marketing experience.

My client is a mission driven organization located in the Seaport District. This role comes with a competitive salary + benefits. Apply Today!

Responsibilities:

  • Develop value proposition and go to market strategies for educational products
  • Serve as SME for sales and marketing teams, identify partnership opportunities and execute marketing vision to generate new and existing customer revenue
  • Collaborate with performance, lifecycle and digital marketing teams to launch multichannel customer acquisition campaigns
  • Lead teams of product and partner marketers, with a focus on growth and mentorship
  • Measure and refine marketing campaign tactics

Preferred Qualifications

  • At least 7 years in product marketing or demand generation marketing
  • Experience leading a team in an entrepreneurial or high growth environment
  • Track record of identifying partnership opportunities
  • Strong track record as a leader – managing both up and down
  • Experience developing marketing strategy, testing hypotheses, and investing in what works
  • Genuine and collaborative leader and employee

Director, Product Marketing Direct Hire MA

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Job ID: 16114 Direct Hire MA

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Our client is a well-funded startup in Boston that is disrupting how students and families navigate the education process. With an aim to provide equal access to resources, they've created a platform to aggregate all sorts of college data and provide students with personalized, targeted recommendations for their future.

They are looking for a Director, Product Marketing to join their growing team. In this role you will:

  • Define and set the product marketing strategy to support demand generation
  • Develop and execute marketing programs based on market insights and buyer decisions
  • Work directly with the sales, product and marketing teams to ensure success
  • Analyze ROI and track performance of campaigns and new initiatives
  • Be a part of a mission-driven organization with endless growth opportunities

If you have 10+ years of B2C product marketing experience, apply today!

Sr. Email Marketing Specialist Direct Hire MA

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Job ID: 16105 Direct Hire MA

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Our client is a recently acquired eCommerce startup who is paving the way for small businesses to boost their visibility and manage their business needs. They are looking for a Senior Email Marketing Specialist to own email marketing efforts.

Their proprietary email tool offers the most advanced customization tools to cover global markets and unique customer needs. This role will own the tool and email marketing, which drives a significant portion of their overall revenue. It is a high-profile role that will have a big impact on the business.

<!--?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /-->THE ROLE

Ownership of all email efforts – strategy, segmentation, copy writing, design, deployment and tracking

Manage testing, analysis and performance KPIs

Perform A/B tests on subject lines, copy, customer segments

Serve as thought-leader for email best practices and development of new features for in-house email marketing platform

THE PROFILE:

3-5 years running email marketing programs

Ability to own strategy, execution and testing/analysis

Demonstrated understanding of promotional strategies and offers

Working knowledge of HTML/CSS, Excel and Photoshop a plus

Bachelor’s degree

Marketing Operations Manager Direct Hire MA

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Job ID: 16098 Direct Hire MA

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Marketing Operations Manager

We are a marketing tech company looking for a operations professional to help support our marketing organization. This position works with the Director of Performance Marketing and Demand Generation Marketing Manager to make sure that the wider marketing team has the tools, data, reports, and processes they need to be successful. This is an exciting opportunity to join a passionate, collaborative team at a high-growth late-stage startup.

Core responsibilities include:

Marketing Infrastructure. As a primary owner of the marketing infrastructure, you are constantly aware of rough edges, inconsistencies, and data issues - and always working to improve them. You’re the expert on how different systems and tools are connected, and also the go-to resource for the rest of the team when it comes to helping them understand what information they need and where and how to get it.

Reporting & Analysis. You’ll be responsible for creating, updating and maintaining marketing related dashboards and reports. You’ll also be charged with working with the marketing team to understand the key metrics for performance for each role - then figuring out the best, easiest way to measure and monitor those KPIs.

Campaign Operations. You’ll coordinate with sales and marketing to create and execute operational plans for various types of campaigns. This includes knowing who to loop in from what team; how to effectively route information in and out of Salesforce; and how to ultimately create the smoothest user experience both internally and externally.

Training and Enablement. As the expert on marketing infrastructure and data, you’ll be charged with training the rest of the team on tools, reports, and data availability. This includes things like maintaining a data dictionary; managing the internal wiki; and regularly designing and leading training sessions for the marketing team.

About You

You enjoy solving puzzles and finding answers, and sharing what you’ve learned with others. You have a strong intellectual curiosity that helps you find new challenges to solve and grow. Your background is in marketing, and you have a strong perspective on what good marketing looks like. You’ve worked with one (or ideally, more) marketing automation systems and analytics systems. Navigating Salesforce is second nature. You’re familiar with Javascript, HTML, and CSS, and aren’t afraid to learn more. You may have worked in Heap Analytics before, but it’s not a necessity. You work comfortably cross-functionally with staff of all levels on other teams inside marketing and without. You’re not afraid to speak up or make recommendations.

About Us

We are a high growth Boston startup that prides itself on building a large, fast-moving, and sustainable business. Our marketing software is helping more than 10,000 innovative ecommerce brands get better at connecting with their customers.   We’re deeply passionate about learning, solving tough problems, and helping one another level up in all things. Working with us means you’ll work on things you never imagined you would; you’ll grow in ways you didn’t consider possible; and you’ll do the best work of your career with people who are just as motivated and talented as you are. 

Performance Media Analyst – Paid Search Direct Hire ME

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Job ID: 16093 Direct Hire ME

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HireMinds has been engaged by L.L.Bean, based in Freeport, ME, on a search for a Performance Media Analyst. They’ve established themselves as one of the leading retail brands in the country and are actively hiring across marketing and customer insight divisions. If you’re seeking a highly visible role, the opportunity to work with some of the largest budgets on the East Coast, and a company that invests heavily in their search programs, we’d love to hear from you.

Please note: The role is based in Maine and you must be located in/able to relocate to work out of their HQ in Freeport, ME. The search is national with a relocation benefits offered.

Responsibilities:

  • Ensure efficient day-to-day management of Paid Search and Shopping campaigns with the ability to plan, implement, analyze, and optimize
  • Conduct keyword research and make recommendations on appropriate keyword/product group builds to support campaign strategy
  • Analyze campaign performance to ensure sales goals and spend budgets are met
  • Execute appropriate bid modifications in support of campaign objectives
  • Work with Feed Vendor and internal stakeholders to maintain product data feed quality and implement content rules
  • Inform and educate broader L.L.Bean marketing organization through regular reporting and analytics
  • Collaborate with merchandising and product teams to inform campaign development
  • Develop, execute, and analyze ad copy and landing page testing across campaigns

Qualifications:

  • 2-4 years’ work experience in a professional environment with a strong preference for 2 years of direct to consumer paid search experience
  • Proficiency in Excel, Google AdWords, bid management tools such as Doubleclick, and site analytics tools such as Omniture or Google Analytics
  • Strong analytical skills with the ability to interpret data and develop action plans
  • Resourceful and self-motivated approach to work, with an interest in learning and growing professionally at L.L.Bean
  • Excellent communications skills, both oral and written
  • Keen attention to detail and highly organized
  • Bachelor’s degree, preferably in a marketing-related field.

Paid Social Media Director Direct Hire CT

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Job ID: 16072 Direct Hire CT

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Our client is a top Media and Analytics agency located in Fairfield County, CT.  Named to Inc's list of 5000 fastest growing companies, they are a leader in the media space with clients spanning consumer products, healthcare, non-profit and more. They are looking for a Social Media Manager who will play a pivotal role building and implementing social media strategy for their top client base. 

THE ROLE: 

  • Thought-leadership for the agency in the social media space- including strategy, platform evaluation, messaging research, b-unit resourcing and business development
  • Management of internal content teams and external vendors
  • Ownership of social media analytics, working cooperatively with the analytics team

THE PROFILE: 

  • 5+ years experience developing and managing social media campaigns and strategy 
  • Comfortable in a client facing role with exceptional storytelling skills 
  • Thought-leader on industry best-practices and metrics
  • Demonstrated ability to synchronize social media campaigns with paid advertising and CRM systems
  • Deep experience managing paid social campaigns
  • Bachelor's Degree 

Channel Marketing Manager Direct Hire MA

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Job ID: 16071 Direct Hire MA

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Our client is a well-funded startup in Boston that is disrupting how students and families navigate the education process. With an aim to provide equal access to resources, they've created a platform to aggregate all sorts of college data and provide students with personalized, targeted recommendations for their future.

They are looking for a Channel Marketer to join their growing team. In this role you will:

  • Define and set the partner marketing strategy to support demand generation
  • Develop and execute marketing programs across email, content, web, etc.
  • Work directly with the sales and marketing teams to ensure success
  • Track ROI and analyze results of channel programs
  • Be a part of a mission-driven organization with endless growth opportunities

If you have 5-8 years of B2B2C channel marketing experience, apply today!

Director of Clinical Marketing Direct Hire MA

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Job ID: 16046 Direct Hire MA

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Director of Clinical Marketing

Our client is a market leader in the medical device space. Remaining nimble in spite of their recent growth, they’re launching a new brand into the North American market. They’re looking for a Director of Clinical Marketing as they continue to scale.

The Clinical Marketing Director will manage a growing team of clinical and education marketers. They will develop strategy and collaborate closely with sales and product teams. The role reports into the VP of Marketing. Travel will be roughly 40% (typically heaviest during Spring and Fall).

This is a fantastic opportunity to join a market leader with a strong team in place. The role comes with salary, competitive bonus and strong benefits. Apply today!

Responsibilities:

  • Develop and execute a marketing plan for the clinical marketing team targeting Key Opinion Leaders

  • Mentor and lead a 6+ employee clinical marketing/education team

  • Develop a pool of Key Opinion Leaders, forging relationships with historical KOLs while engaging with new KOLs

  • Develop onesheeters and battle cards for sales teams

  • Build relationships with important trade organizations, advisory councils and other groups

  • Identify market trends; identify market leaders and propose new opportunities

Preferred Qualifications

  • 8+ years of marketing experience including time leading field, clinical, or education marketing programs

  • 3+ years of team management experience

  • Proven track record developing Key Opinion Leaders and other though leaders

  • Ability to travel internationally

  • Bachelors Degree in Business, Marketing or a related field. Masters degree preferred

Paid Search Strategist Direct Hire MA

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Job ID: 16043 Direct Hire MA

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Our client is a leading travel booking site for students, educators, + youth. With offices throughout the world, they offer exclusive travel packages at a significant discount with a mission to make global experiences accessible to this demographic. They are now seeking a Paid Search (PPC) Strategist to join their growing team.

About the role:

  • Manage, execute, and optimize Paid Search / Pay Per Click (PPC) campaigns.
  • Build out reporting in Excel, Tableau, and/or Data Studio to track account performance.
  • Brainstorm & execute ideas for post-click opportunities and improvements for data tracking/handling to further enable PPC growth.
  • Monitor PPC trends, best practices, and techniques to ensure correct account spend/growth and to identify new opportunities.

About you:

  • 3+ years of PPC experience
  • Advanced Excel skills, proficiency is Google AdWords, Google Analytics. Experience in Tableau, SQL, and HTML experience is a plus
  • Knowledge of PPC best practices with proven history of out-of-the-box PPC problem solving
  • eCommerce experience a must; travel experience is ideal
  • Bachelor's degree or equivalent in marketing, communications or related field

Content Marketing Coordinator Direct Hire MA

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Job ID: 16032 Direct Hire MA

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Our client is a well-funded startup in Boston that is disrupting how students and families search for education opportunities. With an aim to provide equal access to resources, they've created a platform to aggregate all sorts of college data and provide students with personalized, targeted recommendations for their future.

The Content Marketing Coordinator will:

  • Create content across landing pages, ebooks, webinars, sales collateral and more
  • Manage paid and organic social media campaigns across multiple platforms
  • Develop and execute email marketing initiatives through Hubspot
  • Analyze and report on campaign performance

If you have 2-3 years of B2C marketing experience, we'd love to chat with you!

Associate Director of Patient and HCP Marketing Direct Hire MA

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Job ID: 16029 Direct Hire MA

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Our Cambridge, MA client is developing potentially transformative gene and immunotherapies.  We are looking for an Associate Director of U.S. Marketing who will support the launch and US commercial activities to ensure the product is ready for launch, which includes execution of disease awareness, patient materials and dialogue tools.  The person works closely with the Global & US Commercial teams (Global Marketing, Market Insights, Medical Affairs, Patient Advocacy, Patient Navigation, Digital Marketing, Commercial Operations), the Program Management to develop and execute clear, concise and actionable strategic and tactical plans to optimize the US launch and commercial success.

Highlights

  • Contribute to US strategic and tactical plan in collaboration with a cross-functional commercial team
  • Work with global marketing and market research teams to provide insights into launch efforts
  • Develop and execute HCP and patient marketing programs. In preparation for approval and launch, design, create and execute educational/promotional materials 
  • Collaborate with Digital Marketing to build and execute strategy and content for patient and digital (including e-marketing and social media) channels and manage external agencies
  • Develop strategy and plan for development of patient brand advocates and build relationships with US patient advocacy groups

Profile

  • 7+ years in a pharma product marketing role focused on the U.S. market.  Experience in rare disease preferred
  • Corporate pharma/biotech OR agency experience required
  • Own tactical executional marketing, setting direction for the digital agency
  • Experience moving projects from brief to execution to research and through the medical regulatory review process independently
  • Experience in patient marketing and digital execution
  • Experience in patient activation
  • Able to grasp complex science
  • Bachelor’s degree required; MBA or advanced degree preferred

Local candidates preferred but the client will provide relocation to a star candidate

Web Strategy Director/ Director of Product Direct Hire MA

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Job ID: 16027 Direct Hire MA

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Our client, a Boston-based consumer facing website, is seeking an innovative Director of Web Strategy. You will be responsible for owning the vision and roadmap for a portfolio of digital properties. You will collaborate with internal stakeholders to uncover interesting opportunities to bring unique business problems into elegant web solutions. 

Highlights:

  • Own web strategy
  • Define and articulate the vision for public-facing websites and related digital marketing capabilities
  • Work closely with the development team
  • Work with web analytics to evaluate the effectiveness of new and existing features

Qualifications:

  • 3+ years of product management experience for consumer facing websites or mobile applications
  • Experience working with engineers, marketers, designers and copywriters
  • Experience with web content management systems 
  • Strong working knowledge of online marketing technologies and SEO

Director of Acquisition Marketing Direct Hire MA

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Job ID: 16022 Direct Hire MA

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Our client is an online marketplace for consumer products. With a mission to help small businesses succeed, they’ve built a product launch platform to ensure the best ideas win. They’re seeking a Director of Acquisition Marketing to join their growing team just miles from downtown Boston.

About the role:

  • Develop and implement B2C and B2B acquisition strategies across online and offline channels to meet customer and subscriber growth, lead generation, revenue and ROI goals. Channels include but not limited to: social ads, search engine marketing, shopping feeds, SEO, display, video, native, affiliate marketing, and direct mail.
  • Partner with the CRM and business intelligence teams to identify attributes of our most profitable customers and develop strategies to acquire customers like them.
  • Manage and mentor a team of 2-3 acquisition marketing specialists.
  • Continually evaluate, recommend, and test full spectrum of performance media channels, partners, and emerging platforms.

Digital Marketing Strategist Direct Hire MA

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Job ID: 16021 Direct Hire MA

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Our client is an online marketplace for consumer products. With a mission to help small businesses succeed, they’ve built a product launch platform to ensure the best ideas win. They’re seeking a Digital Marketing Strategist to join their growing team just miles from downtown Boston.

About the role:

  • Develop and implement digital marketing acquisition strategies across social ads, search engine marketing, shopping feeds, display, video, native
  • Continually evaluate, recommend, and test full spectrum of performance media channels, partners, and emerging platforms.

About you:

  • An acquisition marketer with 3+ years in digital performance media
  • Ability to think strategically, while also rolling-up your sleeves to be hands-on in day-to-day tasks.
  • Extensive experience working with web analytics, A/B testing tools, campaign management platforms, 3rd party ad servers, tag management solutions, and DSPs.
  • Expertise in Microsoft Excel and multi-dimensional data set analysis tools. Proficiency in SQL; experience with Python is a plus.
  • Prior ecommerce/retail experience

Associate Director, Search Marketing Direct Hire MA

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Job ID: 16017 Direct Hire MA

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Our client is an award-winning, full-service agency with a global presence. They are looking for a Search Marketing lead with deep experience managing paid search strategy and campaign execution. This role is ideal for a thought leader in the space who is well-versed in industry best practices and the emerging media space.

THE ROLE:

  • Agency lead on search marketing- client relationship management, team supervision and new business
  • Ownership and oversight of campaign execution, budgets, performance and optimization
  • Evaluate methodologies, platforms and provide guidance as needed

THE PROFILE:

  • 5-7 years experience running Paid Search campaigns
  • Experience managing senior client relationships and driving strategic search marketing discussions
  • Experience supervising or mentoring teams
  • Paid Social experience a big plus
  • Bachelor’s Degree

Product Marketing Manager - SaaS Direct Hire MA

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Job ID: 16016 Direct Hire MA

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Senior Product Marketing Manager

Our client is a 350 person software company headquartered in Boston. As they invest in technology and talent, they're looking for a Senior Product Marketing Manager to join the team.

The right candidate will have a strong track record marketing products and services for a technical audience. The PMM will set go to market strategy, position products in market, and develop messaging.

The position sits in Boston (with WFH flex). The role comes with competitive compensation + benefits. Apply today!

Responsibilities :

  • Develop messaging and positioning materials demonstrating product's capabilities

  • Act as a product and SME for internal teams as well as prospects and customers

  • Develop go-to-market strategies to engage IT leaders

  • Create thought leadership materials

  • Create sales tools that show my client's value proposition and help sales win more deals

  • Engage with industry analysts to highlight products to prospects and customers alike  

  • Track industry and competition trends, to keep product and marketing teams ahead of the curve

Preferred Qualifications:

  • 6+ years experience marketing or product management experience within a cloud services or software environment

  • A proven history of developing GTM plans that drive revenue and results

  • Ability to influence and motivate teams

  • Excellent communications and interpersonal skills

  • BA/BS required

  • Technical background is a strong plus

Marketing Director Direct Hire MA

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Job ID: 15982 Direct Hire MA

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Our client is an award-winning healthcare technology company that has gone about redefining a category. Their first-of-its-kind product has been a huge success and on the back of their continued positive press, they’re now seeking an experienced marketing executive to support the company's brand strategy, marketing communications and audience development programs.

Based in downtown Boston, this a fast paced, fast growing company, so they need someone who thrives in a start-up environment, knows how do get things done quickly and effectively and who is ready to join one of the world’s brightest mission-driven start-ups.

About you:

  • 8+ years experience marketing consumer and healthcare technology products – knowledge of mobile/apps is a plus
  • Multi-channel marketing strategy experience
  • Experience working with creative teams and/or agencies
  • Entrepreneurial mindset
  • Highly analytical with a strong understanding of product engagement metrics
  • Experience developing and managing high-performing teams. You set aggressive, achievable goals and inspire team members to deliver against them.
  • Ability to think strategically, while also rolling-up your sleeves to be hands-on in day-to-day tasks
  • Mission driven with a passion for helping people live longer, healthier and happier lives
  • Bachelor's degree in marketing, communications or related field 

Senior Search Engine Optimization (SEO) Manager Direct Hire MA

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Job ID: 15765 Direct Hire MA

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Our client is a global travel company operating across 10+ brands. Based in downtown Boston, they are looking for an SEO expert to join their growing digital team. Well-established yet nimble, this is an excellent opportunity to join a team that believes in employee development and internal mobility. Apply Today!

Responsibilities: 

  • Conduct technical evaluations and create SEO recommendations 
  • Produce weekly reports on SEO action plan execution and status
  • Manage SEO performance tracking and analytics
  • Support UX designers and developers on optimization projects to improve user engagement

Qualifications:

  • 2+ years' SEO experience
  • High-level proficiency in Excel and Google Analytics
  • Familiarity with relevant SEO tools (e.g. Ahrefs, Majestic, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics)
  • Technical web experience, such as knowledge of HTML, JavaScript, and CSS
  • Strong research skills including the ability to run SEO audits and tackle competitor research
  • Understanding of search engine algorithms including indexing, ranking criteria and technical considerations
  • Intellectual curiosity and a passion for improvement
  • BA/BS required